LUXeTHIKA is sensitive to editorial content in the press, because unlike paid advertising, which delivers a well-thought-out and not always truthful message, the press is free to say what it wants, when it wants, and how it wants.
LUXeTHIKA has entrusted its press relations to a dynamic and talented agency skilled in the art of living, and since our beginnings, we have been proud to have them by our side.
Our best ambassadors, after our clients, are naturally the journalists we meet regularly and whom we sometimes have the good fortune to take on trips.